We started ShirtPost because the memes were outrunning the merch. A new drop would go viral on a Tuesday, and by the time a screen printer had screens cut, ink mixed, and blanks ordered, the timeline had already moved on to the next thing. So we built the shop around that reality: pick a meme, push it to Printify, and ship the shirt straight to whoever wants to wear it. The internet moves in hours, so the merch has to move in hours too.
Everything is print-on-demand through Printify — every Woman Yelling at Cat, every Doge Moon, every This Is Fine is printed on a real cotton tee only after you order it. No bulk runs, no dead inventory sitting in a warehouse waiting for a meme to come back around. Standard tees are $18 in a soft unisex crewneck, premium tees are $24 in a heavier, slightly more tailored fit, and DTG ink soaks into the fibers so the print does not peel or crack. You pay shirt prices, not flex prices.
The bar for what makes the catalog is simple and it is not negotiable. The cut has to still look like a real tee — not a costume, not a toy. The price has to not feel like a flex — $18 and $24 are the numbers, full stop. And the meme has to earn its spot — if it is going to land on a shirt that someone actually wears out, the joke has to hold up the second time you read it. That is the whole filter.